MEDIA SPECIALIST

As a media specialist, I bring a focused approach to every project, meticulously examining objectives and pain points to define what real success looks like. I believe in developing fully comprehensive campaign strategies that are tailored to each client's unique needs, ensuring maximum ROI.

My process begins with in-depth Discovery Meetings, where we gather ideas, identify challenges, and collaboratively define your goals. From there, I develop a structured, targeted series of milestones, incorporating split-testing where necessary, to create the best, bespoke media for your project.

I bring expert analysis to platform selection, determining the optimal combination of channels to best serve your project. Whether it's short-form or long-form media, video, print, or static visuals, every element is strategically built around the project's specific objectives.

My expertise is rooted in years of experience as a Creative Director at a medium-sized international company, where I managed teams of creatives to deliver multiple projects across diverse divisions and geographical regions. This experience has honed my ability to lead complex projects and deliver exceptional results.

Building upon 25 years of experience spanning diverse industries and international campaigns, I bring a seasoned perspective and versatile skillset to every project. I am passionate about collaborating with clients to understand your unique needs and deliver high-quality media solutions that tell your stories, elevate your brand, and achieve your marketing goals.

Beyond the numbers, what question does your success answer?

“Success is the feeling of creating something that matters.”

— Dorothea Lange

MY SERVICES

  • Data-driven, collaborative media strategies designed to achieve your defined success.

  • End-to-end video production, delivering impactful narratives through expert scriptwriting, shooting, and post-production.

  • Delivering stunning photographic results through solution-based expertise and a commitment to exceeding client expectations.

6 ESSENTIAL STEPS

1. Discovery

Every successful project begins with a thorough Discovery Meeting. Here, we delve deep into your objectives, identifying pain points and defining what 'success' truly means for you. This collaborative process ensures we have a clear understanding of your vision and goals before moving forward.


4. Production

The production and execution phase is where your vision comes to life. I utilise cutting-edge equipment and techniques to deliver high-quality media. Throughout this stage, I maintain open communication, ensuring you're involved and informed every step of the way.

2. Strategy

Once we've defined your objectives, I develop a comprehensive campaign strategy. This involves meticulous planning, market analysis, and platform selection. I create a detailed roadmap with clearly defined milestones, ensuring every step aligns with your desired outcomes.


5. Testing, testing

To ensure maximum ROI, I incorporate testing and optimisation into my process. This involves analysing data, conducting split-testing where necessary, and making adjustments to refine our strategy. This iterative approach ensures we're constantly improving and achieving measurable results.

3. Development

With a solid strategy in place, we move into the creative development phase. This is where we craft the right message for your audience. Whether it's video, photography, or graphic design, I focus on creating compelling content that resonates and drives engagement.


6. Delivery

Upon completion, I deliver a polished, finished product that meets your objectives. I also provide a comprehensive analysis of the project's performance, highlighting key insights and demonstrating the impact of our work. My goal is to build lasting relationships by consistently delivering exceptional results and exceeding expectations.